Work to Wave
I loved working on this project. It can be difficult to bring two brands together that you normally wouldn’t think of in the same space, but through the story of Josh Martin we were able to find a common thread. Josh is an incredible surfboard shaper out in the Dana Point area of CA. He learned his craft from his father, who is a legendary shaper who built boards for some of the most famous surfers of all time. Josh is one of the few people who still shape boards by hand and because of that, he fits into the blue collar Carhartt world. Using this process of shaping a board by hand, we were able to weave the Hurley and Carhartt brands together in this great spot.