The Future of Work
This campaign was one of the most difficult that I have produced at Carhartt. The goal was to find a job that not only represented the toughness of Carhartt, but something that spoke to what the future of work will look like. In addition to that, we wanted to find a person that represented how Carhartt’s new Force gear can be used on and off the clock. Luckily, we found the perfect fit in Jessica Killroy. Jessica is not only a wind turbine technician (Only about 5% of techs in the industry are females) but she is also a rock climber in her spare time. We were able to tell Jessica’s story of work and play and how Carhartt Force is the perfect fit for all of it.
Our goal was to capture lifestyle photography, but it was the drone footage that stole the show in the end.
