History in the Making
It’s always been a dream of mine to write a tv spot for Carhartt. In 2023, I was lucky enough to realize that dream. I not only wrote the spot, but I was a part of the process from beginning to end. Starting with the director search, to choosing the director, to creatively leading the director on how I wanted the spot to come to life, producing it, and all the way through the edit. It was an incredible experience and I am very proud of the end result. The spot recieved a lot of praise internally and externally as we aimed to get back to the grit and emotion that makes Carhartt such a strong brand.